In the main CBD area of Hong Kong central, Imagine lab redefines automotive conventions with the BMW XM "Break the Norms" showcase. This dynamic event unveils the extraordinary BMW XM with a rebellious spirit.

Bringing the bold departure from traditional norms, and introducing a paradigm-shifting fusion of luxury and high-performance engineering. The showcase not only celebrates the first-ever BMW high performance models, BMW XM debut, but serves as a bold statement, challenging the status quo and embodying the brand's commitment to pushing boundaries in the pursuit of automotive excellence.

BMW
XM: BREAK THE NORM